Kim Reed Perell's Blogspot

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Showing posts from 2016

About Me

As president of digital marketing technology, Amobee, Kim Reed Perell builds on more than 15 years of industry leadership experience. She began her career as director of marketing and sales for Xdrive Technologies, a startup company that she joined shortly after receiving her bachelor of science degree in business administration.

By the end of her first year at Xdrive, Kim Reed Perell had secured more than 10 million members and driven more than $9 million in revenue from advertisers. The company eventually went bankrupt, a victim of the internet bubble, and in the early 2000s, Ms. Perell relocated to Hawaii, where she established digital marketing company Frontline Direct.

She led the company in a trajectory of continuous growth, becoming a $100 million in annual revenue business. She led the company's profitable sale to Adconion Media Group in 2008, at which time she became the CEO of Adconion Direct. After the acquisition of Adconion Direct by Amobee in 2014, Ms. Perell joined Amobee as president of the company. She remains a highly regarded executive and entrepreneur, having earned feature mentions in such publications as Forbes, CNNMoney, and The New York Times.

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Kim Reed Perell's Blogspot

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Kaihan Krippendorff interviews Kim Perell, CEO Adconion Direct